Paul Pickering, the president of Branding4RealEstate.com, grew up working in the hotel and restaurant business - his family owned a small hotel and a banqueting business in the North-East of England.

He began his career working on flight simulators, helping airlines train their pilots. After that, Paul wrote a lot of software, then branched out into marketing and consulting.

As the owner of Pickering Consulting Group, parent company of Branding4RealEstate.com, Paul specializes in low-cost online and offline marketing strategies for independent professionals and neighborhood businesses. He has helped clients in diverse areas such as real estate, property development, hotels, restaurants, photography, and music. Before he started PCG, he was the marketing director of a $150 million division of a $1B+ company. He currently lives with his family in Phoenix, AZ.

Paul is also a dedicated musician, playing guitar and keyboards in a number of bands around the Phoenix area. He currently plays in a country band, a wedding band, and a local church group. Highlights of his musical career have included opening for country stars Randy Travis and Mark Wills, and spending way too many nights in smoky bars.